Our Story

Running kit made by women, for women.

Hi, I’m Mary — founder of KitFox and a lifelong member of the back-of-the-pack.

I started running over 12 years ago with Couch to 5K. I was completely on my own and had no idea what I was doing, but within a year I’d run my first half marathon (something I never imagined I could do). Then I joined a local running club — and found the most incredible, supportive, and inspiring community.

Since then, I’ve run marathons, ultras, and everything in between. But throughout that journey, one thing never changed: I kept struggling to find running kit that truly worked for me. Most of it didn’t fit well, didn’t perform, and didn’t reflect the amazing, diverse women I ran with every week.

While the running community is inclusive and empowering — running brands often aren’t.

So in September 2024, I dusted off my old pattern blocks and sewing machine and started creating the kit I’d always wished existed. That was the beginning of KitFox.

Why KitFox?

KitFox is for the everyday runner — the weekend warrior, the walk-runner, the marathon dreamer, the just-getting-started crew. We’re here to create high-performance kit that fits, supports and celebrates women of all sizes, ages, and abilities.

We’re a bootstrapped brand, which means we’re building slowly, intentionally, and always in partnership with our community. From surveys and product testing to group runs and events, we want your voice shaping every piece we make.

We believe...

🟡 Every body is a runner’s body
🟡 Performance gear should fit you, not the other way around
🟡 Community is everything
🟡 You don’t have to be fast to belong

We’re launching later this year — and until then, there’ll be plenty of ways to get involved. Whether it’s testing prototypes, joining a local run, or sharing your story — we’d love to have you onboard.

Thanks for being here from the start. 💛
Mary
Founder, KitFox