Fed up of kit that won’t stay put?
Me too. So I asked 427 women runners what their kit was getting wrong, and made the kit they asked for.
Shorts that don’t ride up. Leggings that don’t slide down. Pockets that actually fit your phone.
Made for real women’s bodies at every age and stage, in sizes UK 8 to 22.
"I love the fact the shorts have pockets on both sides (and at the back)... The stay-put waist band holds up without digging in, and I had no problem with chafing even when dripping wet in the heat during my long run in Fuerteventura. These are now firmly in my list of favourite running shorts."
Lily Canter, Running Coach & Ultrarunner
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Proud Member of Buy Women Built
We are proud that KitFox is part of Buy Women Built, a community shining a light on brands built by women, for the customers who choose to shop that way on purpose. Every KitFox purchase supports a female-founded business and helps build a fairer economy for the next generation of women entrepreneurs.
Our Values
We See the "Invisible" We design for the runners the industry overlooks — all ages, all paces, all journeys. If you’ve ever felt unseen, you belong here.
Radical Inclusivity Inclusivity isn’t a buzzword — it’s built into every design. Our kit is made to support real women’s bodies, at every stage and size.
Innovation Through Conversation We don’t assume — we listen. Every detail is shaped by real feedback from women runners and designed to solve real problems.
Community Over Competition We celebrate every win — big or small. Because running isn’t about comparison, it’s about showing up and going again.