Privacy Policy

Last updated: 7th August 2025

This Privacy Policy outlines how Run Kit Fox Ltd ("we", "us", "our") collects, uses, and shares your personal data when you interact with our website [www.runkitfox.com] (the "Site"), use our services, or make purchases from us. It also applies when you contact us regarding the Site or services (collectively referred to as the "Services").

Throughout this Privacy Policy, "you" and "your" refer to any individual who uses our Services, including customers, website visitors, or anyone whose data we may process.

Please take a moment to review this policy carefully.

1. Updates to This Policy

We may revise this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or for operational reasons. Any changes will be posted on this page and the “Last updated” date will be revised accordingly. Where required by law, we will notify you of such changes.

2. Personal Data We Collect and How We Use It

We collect information from you in several ways depending on your interaction with us.

a. Information You Provide Directly

This may include:

Contact details (name, email, phone number, address)

Order details (billing/shipping address, items purchased, transaction details)

Account credentials (username, password, security details)

Shopping activity (items viewed or saved, wishlists, loyalty points, referrals, reviews)

Customer support queries and any information you choose to share with us

If you choose not to provide certain information, it may limit your ability to use some features of our Services.

b. Information Collected Automatically

We automatically collect data about your usage of our Site via cookies and similar technologies, including:

Device and browser details

IP address and location (approximate)

Pages visited and time spent on our Site

Interactions with features or marketing emails

c. Information from Third Parties

We may also receive personal information from:

Our service providers, such as Shopify (platform provider)

Payment processors (e.g. Stripe, PayPal) who collect billing and payment information

Advertising platforms and analytics tools

3. How We Use Your Personal Information

We may use your personal data for the following purposes:

To fulfil your orders and provide Services: process payments, manage accounts, arrange deliveries and returns.

To improve and personalise your experience: recommend products, remember your preferences, provide support.

For marketing and advertising: send you promotional emails, display relevant ads, manage referral schemes or loyalty rewards.

For security and fraud prevention: detect malicious activity, safeguard user data and our platform.

To comply with legal obligations: respond to law enforcement requests or defend our legal rights.

If you are based in the European Economic Area (EEA), we rely on Art. 6(1)(f) GDPR (legitimate interest) or Art. 6(1)(b) (contract performance) depending on the processing activity.

4. Cookies and Tracking

We use cookies and similar technologies to enhance your experience on our Site and to enable functionality. These may be used to:

Remember your preferences

Conduct website analytics

Serve targeted advertising

You can manage cookie settings in your browser. However, disabling cookies may impact your experience and some Site features.

For cookies related to our Shopify store, see: Shopify Cookie Policy

Our Site honours the Global Privacy Control (GPC) signal to opt out of certain tracking and data sharing. Other “Do Not Track” browser signals are not currently recognised.

5. How We Share Your Information

We may share your information as follows:

We do not sell or share sensitive personal data without your explicit consent, nor do we infer personal characteristics based on such data.

6. User Generated Content

If you submit a product review or other content through the Services, this may become publicly visible. We do not control third parties who may access or use this content.

Please exercise discretion and avoid submitting personal or sensitive data in public areas of the Site.

7. Links to Third-Party Sites

Our Site may link to external websites. These third-party platforms have their own privacy policies and we are not responsible for their practices. You should review their policies separately before sharing personal information.

8. Children’s Privacy

Our Services are not intended for children under the age of 16. We do not knowingly collect data from minors. If you believe your child has submitted personal data, please contact us so we can delete it.

9. Data Security & Retention

We implement appropriate technical and organisational measures to protect your data. However, no method of transmission is completely secure.

We retain your personal data only for as long as necessary, including to:

Provide the Services

Meet legal obligations

Resolve disputes

Enforce our agreements

10. Your Rights and Choices

Depending on your location, you may have the following rights:

Access/Know: Request access to personal information we hold

Delete: Request deletion of your personal data

Correct: Ask us to rectify inaccurate information

Portability: Receive a copy of your data or request a transfer

Opt-out of sales/sharing: Decline use of your data for targeted advertising

Restrict processing: Ask us to stop or limit certain data use

Withdraw consent (where applicable)

Appeal: If we reject a request, you may appeal

You can exercise your rights by contacting us at mary@runkitfox.com.

We may request verification before acting on your request. You can also appoint an authorised agent to act on your behalf.

11. International Transfers

We may process or store your personal information outside your country, including in countries that may not offer the same level of protection.

For EEA and UK users, we rely on:

Standard Contractual Clauses approved by the European Commission

The UK’s equivalent mechanisms for lawful international data transfers

12. Complaints

If you have concerns about how we process your data, please contact us first so we can try to resolve it.

You may also lodge a complaint with your local data protection authority. For EEA users, a list of authorities can be found here.

13. Contact Us

If you have questions about this Privacy Policy, or wish to exercise your rights, please contact us at:

Run Kit Fox Ltd
1 Mountbatten Court
Buckhurst Hill
Essex IG9 6DH
Email: mary@runkitfox.com

We act as the data controller of your personal information unless otherwise stated.